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“Sometimes, the best moments aren’t the ones you meticulously plan—they’re the ones that unfold in the most unexpected places, turning the ordinary into something cinematic.”

Supermarket runs aren’t exactly the first thing that comes to mind when you think of a teaser drop, but that’s what makes it interesting. The buzzing fluorescent lights, the neatly stacked shelves, the random chatter of shoppers passing by—it’s an everyday scene, yet it sets the perfect backdrop. Wrapped in my yellow ‘STUNNER’ tee, I let my long hair fall naturally, adding that effortless mix of cool and soft. A candy rests between my fingers, slowly melting as I move through the aisles, scanning rows of snacks and grabbing whatever catches my eye. The contrast between the ordinary setting and my presence makes the moment feel almost cinematic, like I walked straight into a frame that wasn’t planned but somehow just works.
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The best part about places like this is how they hold a little bit of everything—small surprises in every corner. One minute, I’m just another face in the crowd, the next, I’m locking in a whole vibe without even trying. The faint pop song playing overhead mixes with the distant hum of checkout beeps, blending into the rhythm of the moment. The teaser isn’t just about the location; it’s about the energy it carries. And right now, this supermarket, with its late-night glow and endless options, feels like the kind of place where something unexpected could happen.
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⠀⠀Olivia Rodrigo Set to Headline
⠀⠀Governors Ball 2025 Festival
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Olivia Rodrigo's headline performance on June 7th is shaping up to be the unmissable event of Governors Ball 2025, as the pop powerhouse continues her meteoric rise. Known for her electrifying live shows, her raw emotion and energy have captivated fans worldwide. Set against the backdrop of the festival’s 15-year anniversary celebration, this event promises to be a highlight of pop’s summer.
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𝑺𝑰𝑳𝑽𝑬𝑹𝑷𝑼𝑳𝑺𝑬 𝑴𝑶𝑼𝑺𝑺𝑬𝑪𝑹𝑬𝑨𝑴 𝑳𝑰𝑷&𝑪𝑯𝑬𝑬𝑲

where we invite you to Follow the White Rabbit into an enchanting experience. Inspired by the timeless tale, our store brings a magical blend of fashion, art, and fantasy. Discover exclusive new items handpicked by the incredible Seulgi, who brings her unique style and vision to the OIAD collection. Whether you're a fashion enthusiast or a lover of creativity, there's something truly special waiting for you. Located in the vibrant Seongdong-gu district of Seoul, this pop-up promises a whimsical escape, where every corner holds a surprise. Don’t miss your chance to explore this limited-time adventure, available only at our exclusive location. Follow the white rabbit, and let the journey begin! 🐇✨

Oiad's 1st POP-UP "FOLLOW THE WHITE RABBIT“

📍Location: LES601, 4 Yeonmujang 17-gil, Seongdong-gu, Seoul
📍Operating Period: 3/21 (Fri) - 3/30 (Sun)
📍Operating hours: 11:00 - 20:00

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We will be opening at 2:00 PM on Monday, March 24 due to a brand event in the morning.