Inside, you'll find practical guidance on everything from idea generation to pricing and client collaboration, along with behind-the-scenes sketches and stories that show how enduring designs come to life.

The book features work from acclaimed designers and studios including Pentagram, Chermayeff & Geismar & Haviv, DutchScot, MetaDesign, Bedow, Moving Brands, and others, sharing the creative thinking behind a wide range of identity projects, from widely recognized brands to lesser-known but equally thoughtful work.

In Logo Design Love: A guide to creating iconic brand identities, 3rd Edition, you’ll learn:

Why logos matter, and how they shape the way we experience brands
How storytelling, strategy, and simplicity work together in iconic design
What to consider when creating a new mark or refreshing an existing one
How to price your work and communicate its value to clients
How to navigate client conversations, from first meeting to final presentation
Ways to stay motivated, manage feedback, and grow your confidence as a designer
Practical advice to sharpen your logo design process
What it takes to build an identity system that goes beyond the logo
Whether you’re designing your first logo or refining an established process, Logo Design Love is a valuable guide to producing work that lasts.