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Hooked: How to Build Habit-Forming Products

Почему одни продукты привлекают всеобщее внимание, а другие терпят неудачу? Что заставляет нас использовать определенные продукты просто по привычке? Есть ли закономерность, лежащая в основе того, как технологии нас зацепляют?
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Mastermind: How to Think Like Sherlock Holmes

No fictional character is more renowned for his extraordinary powers of mind than Sherlock Holmes. But what exactly is it that sets him apart as a detective of the highest order, and can we harness his genius?

In Mastermind, psychologist Maria Konnikova shows us how we can all channel Holmes's famous powers of deduction, observation, memory and imagination. Drawing on the latest research in neuroscience and psychology, Konnikova unpacks the mental strategies that can help sharpen our perceptions, improve our logic and enhance our creative powers.

Mastermind is a remarkable and entertaining guide to upgrading the mind.
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Vogue USA
- August 2024
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The Economist
- July 20, 2024

(audio included)

pdf will be available soon
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🧠 New Scientist - 20/26 July 2024

Overview: New Scientist covers the latest developments in science and technology that will impact your world. New Scientist employs and commissions the best writers in their fields from all over the world.

Our editorial team provide cutting-edge news, award-winning features and reports, written in concise and clear language that puts discoveries and advances in the context of everyday life today and in the future.

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Financial Times - 19 July 2024
The Wall Street Journal – 19 July 2024
What Doctors Don't Tell You Australia/New Zealand - August/September 2024
The Times - July 19, 2024
Politico Europe – July 18, 2024
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Happiful – Issue 88 2024

Happiful is a monthly lifestyle magazine on a mission to build a happier, healthier, more sustainable society.
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