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The Top 5 Digital Services You Didn’t Know You Need (But Every Business Should Have)
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/ERH3sNLlGAY/the-top-digital-services-you-didnt-know-you-need-but-every-business-should-have.htm

I’ve thought a lot recently about what it means to have a truly comprehensive, integrated digital marketing strategy. Does it mean investing in a few powerful channels and ignoring the rest? Does it mean investing in all channels equally, regardless of your industry, and how your customers consume information? Of course not. It means having […]
The post The Top 5 Digital Services You Didn’t Know You Need (But Every Business Should Have) (https://www.portent.com/blog/internet-marketing/the-top-digital-services-you-didnt-know-you-need-but-every-business-should-have.htm) appeared first on Portent (https://www.portent.com/).
How To Launch Google Analytics Tracking Code Through Google Tag Manager
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/vAL2StBqFGY/how-to-launch-google-analytics-tracking-code-through-google-tag-manager.htm

You have a website. Google Analytics code is hard-coded on the back-end, per the out-of-the-box GA installation instructions. And it’s working! You’re getting channel data, reporting on insights, and can tell which landing pages are best. Why would you want to change your configuration? Google Tag Manager (GTM), or other tag management solutions, can provide […]
The post How To Launch Google Analytics Tracking Code Through Google Tag Manager (https://www.portent.com/blog/analytics/how-to-launch-google-analytics-tracking-code-through-google-tag-manager.htm) appeared first on Portent (https://www.portent.com/).
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The Best Post-COVID-19 Content Marketing Strategy
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/1N0vM8I5MhQ/the-best-post-covid-19-content-marketing-strategy.htm

The idea of a post-COVID-19 world feels alien and unattainable. As it stands, we’re still wandering through mostly uncharted, and widespread marketplace changes caused by the novel coronavirus. Add in the back-to-back plot twists that 2020’s scriptwriters fancy, and we’re all left with bated breath. Nobody knows the next subplot to drop in this year’s […]
The post The Best Post-COVID-19 Content Marketing Strategy (https://www.portent.com/blog/internet-marketing/the-best-post-covid-19-content-marketing-strategy.htm) appeared first on Portent (https://www.portent.com/).
Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/mz1D1VcrlVQ/showcase-it-why-every-e-commerce-retailer-should-be-using-showcase-shopping-ads.htm

If you’re an e-commerce retailer advertising with Google Ads, you’re almost certainly utilizing shopping campaigns already. Shopping campaigns allow you to generate product listing ad impressions on the Google search engine results page (SERP), using the product data housed in your Google Merchant Center account. Not only does Google take advantage of all the various […]
The post Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads (https://www.portent.com/blog/ppc/showcase-it-why-every-e-commerce-retailer-should-be-using-showcase-shopping-ads.htm) appeared first on Portent (https://www.portent.com/).
How to Create a Great Custom 404 Error Page
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/csWCP6-qDLU/create-a-great-404-page.htm

Updated 7/16/20 to include new information. You’ve spent a lot of time making sure your website is user-friendly, has a descriptive navigation, is organized in a way that makes sense, but what if someone makes a typo when typing in a URL? What if another website links to a page you don’t have any longer? […]
The post How to Create a Great Custom 404 Error Page (https://www.portent.com/blog/seo/create-a-great-404-page.htm) appeared first on Portent (https://www.portent.com/).
Our Favorite MozCon 2020 Sessions
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/mwFPuQ58rss/our-favorite-mozcon-2020-sessions.htm

I had the pleasure of attending MozCon Virtual this year with some of Portent’s content and business development gurus: Tracy Beach, Travis McKnight, and Katie Spencer. And while 2020’s event looked a little different than years past, it still delivered the same robust insights and next-level tactics MozCon is known for! Some of the best […]
The post Our Favorite MozCon 2020 Sessions (https://www.portent.com/blog/seo/our-favorite-mozcon-2020-sessions.htm) appeared first on Portent (https://www.portent.com/).
Outreach Competitive Analysis: The How and Why of It
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/AMucr2Vw0Ds/outreach-competitive-analysis-the-how-and-why-of-it.htm

Forming an outreach strategy is necessary before you actually get to work. But even before you create your strategy, you’ll want to know what you’re up against so you can use tactics that will be effective against the competition. An outreach competitive analysis will do exactly that—show you what your competitors are doing so you […]
The post Outreach Competitive Analysis: The How and Why of It (https://www.portent.com/blog/internet-marketing/outreach-competitive-analysis-the-how-and-why-of-it.htm) appeared first on Portent (https://www.portent.com/).
https://scout.wisc.edu/Weblog/20080116

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Optimization is carried out in 3 main parameters: format; quality; image file size.
This tool helps you to entirely optimize JPG, GIF, PNG files to load them as fast as possible.
Image Resizer uses lossless compression to optimize your images.
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The best tools to compress images online and obtain greater results in terms of size/quality. You don't need fancy designs if the outcome doesn't meet your needs; at the same time, achieving the best result is easier when the user interface is intuitive and straightforward: online tools shouldn't need a user's manual ! Glossy is the best choice if you still care about Google Insights Lossless optimized images are pixel-by-pixel identical with the originals, but they offer a smaller size reduction compared to either Lossy or Glossy processed files. Compress and resize images and photos in JPEG format online.
https://marketplace.visualstudio.com/publishers/ImagePoet

The best tools to compress your images online and obtain greater results in terms of size/quality. You don't need fancy designs if the outcome doesn't...
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How to Make Your Social Media Content More Accessible
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/U4KJyUjtXJ4/how-to-make-your-social-media-content-more-accessible.htm

As many people in the United States have shifted to remote work and remote learning in light of the global pandemic, internet accessibility is more important than ever. 53% of Americans go as far as to say that the internet is an “essential” service during this time. Additionally, social media usage has increased significantly as […]
The post How to Make Your Social Media Content More Accessible (https://www.portent.com/blog/social-media/how-to-make-your-social-media-content-more-accessible.htm) appeared first on Portent (https://www.portent.com/).
How to Use YouTube to Supplement Your Paid Search Efforts
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/vnl32Gv8pRQ/how-to-use-youtube-to-supplement-your-paid-search-efforts.htm

Paid search is a highly targeted marketing strategy with the ability to find users who are uniquely low in the funnel and ready to convert. A user who is not only problem-aware but also solution (product/service)-aware and potentially even brand-aware is exactly the type of person that makes paid search a strong ROI producer for […]
The post How to Use YouTube to Supplement Your Paid Search Efforts (https://www.portent.com/blog/ppc/how-to-use-youtube-to-supplement-your-paid-search-efforts.htm) appeared first on Portent (https://www.portent.com/).
Where to Start When Leading Through Crisis
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/3mn7Q388YUg/where-to-start-when-leading-through-crisis.htm

I don’t take the opportunity to write about how I lead Portent as much as I’d like to. As an agency dedicated to creating positive change and driving engagement for our clients, our attention has little room to slip as the brands we partner with look to us as guides through uncertainty. Over the past […]
The post Where to Start When Leading Through Crisis (https://www.portent.com/blog/internet-marketing/where-to-start-when-leading-through-crisis.htm) appeared first on Portent (https://www.portent.com/).
What Are Google Ads Sitelinks, and Why Should You Use Them?
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/SK_50LvT0K4/what-are-google-ads-sitelinks-and-why-should-you-use-them.htm

Updated 8/4/20 to include new information. Google Ads sitelinks are ad extensions that allow advertisers to promote up to four additional links to their website within one PPC ad. These links typically lead to pages beyond the ad’s main landing page, directing users to specific parts of your site that may be more applicable to […]
The post What Are Google Ads Sitelinks, and Why Should You Use Them? (https://www.portent.com/blog/ppc/what-are-google-ads-sitelinks-and-why-should-you-use-them.htm) appeared first on Portent (https://www.portent.com/).