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      ✦ Jinju's Ambassador: SEONGHWA
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     [ Seonghwa at Jinju City Public
Relations Ambassador Appointment ]

                  ( 𐀶. 19th December, 2025 )

Jinju City, Gyeongnam Province, on the 19th appointed Seonghwa (real name Park Seonghwa), a member of the global K-pop group ATEEZ, as its promotional ambassador at an event held at the Jinju Silk Museum.

The promotion ambassadorship was based on Seonghwa's involvement in Jinju, having spent his school years in Jinju and his active global activities. The promotion ambassador aims to promote the city's cultural attractions and enhance Jinju's brand value. Seonghwa, the promotional ambassador, graduated from elementary, middle, and high school in Jinju and debuted with ATEEZ in 2018. ATEEZ has recently been actively promoting their album and has achieved high popularity both domestically and internationally.

Mayor Cho Gyu-il stated, "It is a great honor for us to be able to work with Seonghwa, who has received widespread love both domestically and internationally, as the Jinju City Promotion Ambassador." He added, “Seonghwa’s bright energy and distinctive creative sensibility will be a powerful force in introducing Jinju City’s cultural attractions and history, as well as regional specialty products such as Jinju silk, to the national and international stage.”
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            𝙸𝙽𝙺𝙴𝙳 𝙽𝙴𝚆𝚂𝙿𝙰𝙿𝙴𝚁
            19.12.25  ▬▬▬▬▬▬▬▬▬▬
            ❲ @._starhwa_ on Instagram Post ❳

Hello, this is Ateez's Seonghwa.

In my hometown Jinju, I spent my childhood It's a great honor to have such an important role as an ambassador. It's the moment I've been hoping for so much. How much it means to be an ambassador representing your hometown I know all too well. The reason for me is that Jinju is not just a city, story of my childhood and precious memories, because it's a place where it's covered.

Wow, the cherry path of Bibongsan, who used to celebrate my birthday in full bloom, and the cherry blossom path of Bibong Mountain Recognize my dreams and passions as hot as summer weather Jinju City Youth Training Center that supported me. The autumn festival that left me with my loved ones in countless light bulbs During my wandering days, the curl of the Nam River in winter that washed away my tears together, And the warmth of the countless people I met in Jinju, which always wrapped me warmly Precious memories that I can't forget even now.

Jinju is always the same whenever she comes back I felt a warm welcome. The smell of pearl that welcomes you whenever you come, It's like hugging childhood scars The coziness that is hard to describe in words has always been here, and now the snuggles Continuing with the hearts of many who support me It's becoming more powerful.
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Jinju is a city where culture, tradition, and the warmth of people are alive. The charm and pride of this city that I didn't know when I was a kid. As time goes by how special it was, I can feel it. The warmth and beauty of my hometown that I saw and felt as an ambassador from now on I will try to inform more people. The culture, nature, history and warmth of people that Jinju has I'll be there to make it more known.

Thank you Mayor and all other stakeholders for preparing this place today, and to all the citizens of Jinju who gave me a warm welcome, so that I can be a Jinju Ambassador, the beauty of the pearl is just as much as I do.

Thank you very much to my fans Atiny. My hometown Jinju will always be loved by many, I'll sincerely support that the city shines brighter.
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