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I had the absolute honor of attending Desigual’s “Not a Doll” event in Madrid, and it was nothing short of magical. The entire night was a celebration of creativity, confidence, and individuality—and at the heart of it all was my girlfriend, Cherrie, who recently became the new brand ambassador for Desigual. Seeing her step into this incredible role has been inspiring beyond words, and being there to support her as she made her debut in such a bold and empowering campaign was a moment I’ll never forget.

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She was breathtaking—more than beautiful, really. She had this glow, this undeniable presence that turned heads and lit up the room. Dressed in Desigual’s daring and colorful designs, she effortlessly embodied the spirit of the brand: unapologetically bold, authentic, and free. I watched with so much pride as she stood there not just as a model, but as a symbol of strength and individuality, showing the world that she’s no one’s doll—she’s her own masterpiece.

The event itself was flawlessly executed—from the vibrant displays and energetic crowd to the powerful message behind the campaign. There was this electric atmosphere in the air, full of creativity and empowerment. Everything came together perfectly, and it felt like the beginning of something big—not just for Desigual, but for Cherrie, too.

Being by her side for such a milestone moment meant the world to me. I’m endlessly proud of her, and even more in awe of the woman she continues to become.
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𝗡 𝗢 𝗧 𝗔 𝗗 𝗢 𝗟 𝗟 , 𝗕 𝗨 𝗧 𝗔 𝗕 𝗔 𝗥 𝗕 𝗜 𝗘
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I was really very happy when I received a cute invitation to Madrid from Cherrie. I flew to Spain on the FIRST FLIGHT to see everything with my own eyes and get to know the new face of Desigual, who is also my good friend and a wonderful actress.
Desigual "Not a Doll" is not just a brand, it is a whole EMPIRE OF FASHION AND STYLE, which is filled with the most striking and unimaginable outfits around the world. And I am so glad and proud that such a beautiful and incredible girl as Cherrie Christine has become its ambassador.
CONGRATULATIONS from the bottom of my heart! I wish you great luck, success in all your endeavors and inexhaustible energy to achieve your most ambitious goals. May the conquest of new peaks bring you joy and satisfaction!
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Still not over what happened yesterday in Madrid. The city was glowing—bathed in that warm, golden light that lingers on your skin and settles in your chest. But maybe it wasn’t just the city. Maybe the glow came from something deeper. From a moment that felt bigger than all of us.

Let’s scroll through my gallery real quick and relive how I captured the beauty of Cherrie Christine and all the amazing work she pulled off yesterday—every moment, every detail, she absolutely killed it.