📍 Desigual store, Preciados, Madrid.

attending Desigual “Not A Doll” event to support my beloved friend. honestly, i’m completely buzzing with excitement! as soon as i walked in, i was hit with the sheer energy of the place. Cherrie is absolutely slaying today—every inch the ambassador she’s meant to be. the room is practically drenched in her pictures, and i can’t even describe how surreal it feels to see her larger than life like this. every corner i turn, there she is, looking effortlessly stunning and so confident. she is the star of the show and i’m excited for what’s to come!

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Stepping out in vibrant fuchsia to honor one of the most spellbinding moments of my best friend’s journey, My Cherrie—her official debut as the radiant face of Desigual’s ‘Not a Doll’ campaign.
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While the message is bold and clear, she's not a doll I mean—look at her, effortlessly glowing with her sleek ponytail and signature elegance, and you'd beg to differ. She is the living embodiment of grace, beauty, and strength like a real-life doll in the best way possible. Cameras flashed, voices rose in admiration, and she stood there magnetic, poised, powerful. A subtle nod to the celebration of femininity and freedom Desigual so passionately embraces. And of course, I couldn't show up empty handed—brought her a lush bouquet of blooms as vibrant and stunning as she is.

So proud of My Eternal Moon. So in awe. So endlessly inspired by the woman she is and the woman she continues to become.
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Perpetually thankful to be in Madrid, witnessing my beloved Cherrie step into her sunshine as Desigual’s global ambassador. The space glowed with warmth and ease, as she shared the soul behind Not a Doll—a theme that danced between softness & strength. Her voice carried grace, her presence lit the room like a morn ray. The sort welcomes, the tender gleam in every detail, even the first sip of the salute drink—everything felt like a quiet celebration of truth, beauty, and becoming.
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📍 Madrid, Spain.

Kaboom, are you surprised??? 👀 The day is finally here, YAAY!! I flew immediately from Stockholm to Madrid just for this! I'm so eager to tell you that we are now here attending my lovely Cherrie's huge event in her lifetime! OMG 😆📸 I feel honored to be invited by her and now I am standing here, posing and taking a picture with the star of the day~ ⭐️ Cherrie has now officially become Desigual’s brand ambassador through the ‘Not A Doll’ event campaign here in Madrid. 🥹🩷 I couldn't express through words how much I am so proud and so happy of you, my darling!! ☘👩🏼🫶🏻