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It’s official: Ester Expósito is now the global ambassador for Desigual. This morning in Madrid, she proudly unveiled the brand’s bold new collection, Not a Doll—a celebration of individuality, self-expression, and the power of breaking stereotypes. This partnership marks such a powerful statement: fashion should never confine you, it should empower you. With Not a Doll, Ester stands for real beauty, freedom, and the strength of women who choose their own path. This is just the beginning.
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Such a special day at the Desigual ‘Not a Doll’ event, where I had the honor of supporting my beautiful and inspiring niece, Cherrie. Watching her shine and stand behind such an empowering message made my heart so full. ‘Not a doll’—a reminder to all women to embrace who they are, unapologetically. So proud of you, my ceyi!

With the star herself. My niece, everyone! 💋

📍 Desigual store, Preciados, Madrid.

attending Desigual “Not A Doll” event to support my beloved friend. honestly, i’m completely buzzing with excitement! as soon as i walked in, i was hit with the sheer energy of the place. Cherrie is absolutely slaying today—every inch the ambassador she’s meant to be. the room is practically drenched in her pictures, and i can’t even describe how surreal it feels to see her larger than life like this. every corner i turn, there she is, looking effortlessly stunning and so confident. she is the star of the show and i’m excited for what’s to come!